AdInsight Raises $2.6M From Eden Ventures For AdTech That Bridges Online And Offline Analytics

A lot of adtech startups have focused their attention on ways to improve the process of measuring, buying and delivering online ads, but here's an example of a company getting some traction for a solution that to better sense of how a company's online activities relate to what customers do to interact with the company offline: the UK-based?AdInsight, which connects a user's browsing history with how he then interacts with the company on a phone, has picked up ?1.6 million ($2.6 million) in a Series A round from Eden Ventures. The investment is the first round of funding for AdInsight, which has been around since 2008 and counts?TUI Travel, Thomas Cook, RAC and British Gas among its customers.

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